👉 The Morgan Project is a proposed initiative by the Morgan Stanley Investment Management division, aimed at creating a sustainable investment platform focused on environmental, social, and governance (ESG) factors. Launched in 2020, the project seeks to integrate ESG criteria into investment decisions across various asset classes, including equities, fixed income, and alternatives. It aims to not only generate competitive financial returns but also drive positive impact by supporting companies that demonstrate strong sustainability practices. The Morgan Project leverages Morgan Stanley's extensive research capabilities and global network to identify and engage with companies that are leaders in sustainability, thereby fostering a more resilient and responsible investment landscape.