👉 Mode research is an essential component of discourse analysis that focuses on understanding how language is used in specific social contexts to achieve particular purposes or effects. It examines the relationship between linguistic forms and the social, cultural, and situational factors that influence communication. Researchers analyze different modes—such as verbal, non-verbal, visual, and gestural—to explore how these elements interact and contribute to meaning-making. By identifying the modes used in a given context, researchers can uncover the underlying intentions, power dynamics, and social norms that shape interactions, providing insights into how language functions to construct and negotiate social realities.
