👉 Merchant research is a critical process used by businesses to gather and analyze data about potential or existing customers, suppliers, and market conditions to inform their purchasing decisions. It involves evaluating factors such as customer demographics, buying behaviors, preferences, and purchasing power to identify the most suitable merchants for a company's needs. This research helps businesses understand market trends, assess competition, and optimize their supply chain and marketing strategies, ultimately aiming to maximize efficiency, reduce costs, and enhance profitability.
