👉 Menu engineering is a strategic approach used in the restaurant industry to optimize menu design and pricing to maximize profitability and customer satisfaction. It involves analyzing menu items based on factors such as ingredient costs, preparation time, profit margins, and customer preferences to create a balanced menu that attracts a wide range of diners. The process typically includes creating new menu items, modifying existing ones, and removing underperforming dishes to streamline operations and enhance the dining experience. By carefully crafting the menu, restaurants can better align their offerings with customer desires, increase average order values, and improve overall profitability.
