👉 Okay, let’s tackle this wonderfully perplexing little squiggle of a word – "… mcw." Immediately upon stumbling upon that abbreviation, I feel like I should preface my entire explanation with the disclaimer: frankly, nobody
truly
knows what it means for sure!
Basically, mcw is… an aggressively obscure, almost delightfully paranoid collective of internet weirdos who essentially declared themselves as a secret, misunderstood demographic circa 2013. Here's how we generally understand its genesis, and it leans heavily into the wonderfully tangled bush that is early meme culture: Essentially, the acronym started in a Tumblr fandom around a young woman named McW (it was never officially stated what the initial, full name was; the point was the weirdness , not the identity.) She posted about feeling unseen, underappreciated and generally overlooked by the wider internet. She felt she had an "unsolicited, low-quality perspective on the internet that nobody asked for." This declared a new, tiny little subculture of people who just wanted to exist in the background, occasionally throwing out bizarre pronouncements about… stuff. They weren't trying to be profound. They weren’t even really trying anything at all! Just... there . And by 2013 the Tumblr community had officially declared this new weirdness: that the collective was called mcw. There is no actual defined meaning of the abbreviation, and they themselves have gone mostly dormant.
