👉 Marriott International's research, often referred to as Marriott Insights, focuses on understanding consumer behavior and market trends to inform strategic decisions. This research combines data from various sources, including customer feedback, market analysis, and technological advancements, to provide actionable insights for improving guest experiences, optimizing operations, and driving business growth. By leveraging big data analytics and predictive modeling, Marriott aims to anticipate future trends, such as shifts in travel preferences and sustainability demands, enabling the company to stay ahead in a competitive hospitality market.
