👉 Mall math, or mall pricing, is a strategy used by retailers to create a perception of value and encourage spending by offering items at prices that are often lower than the true cost, or markup, of goods. This is achieved through various methods such as selling products at a discounted price while still making a profit, using psychological pricing (like $9.99 instead of $10), and offering bundle deals that make individual items seem cheaper in comparison to what they would cost separately. Retailers also use tactics like free samples, extended warranties, and loyalty programs to enhance the perceived value of their offerings. The goal is to make customers feel they're getting a good deal, even if the actual price paid is higher than the retail price, thereby increasing overall sales and customer satisfaction.
