👉 Logo computing is an interdisciplinary field that merges computer science, graphic design, and cognitive psychology to explore how humans perceive and process visual information. It focuses on the creation of logos and branding elements that are not only aesthetically pleasing but also effective in communicating a brand's identity and values to its audience. By studying the cognitive processes involved in logo recognition, designers can optimize visual elements such as color, shape, typography, and composition to enhance memorability, emotional impact, and brand recall. Logo computing aims to bridge the gap between design intuition and technical implementation, ensuring that logos are both innovative and functional in a competitive marketplace.
