👉 The Lexus Project is an ambitious initiative by Lexus, the luxury division of Toyota Motor Corporation, aimed at transforming the brand into a leader in advanced automotive technology and sustainability. Launched with a focus on electrification, the project emphasizes developing a comprehensive lineup of electric and hybrid vehicles, including the introduction of the first fully electric Lexus model. It also involves significant investments in battery technology, autonomous driving systems, and connected car services to enhance the driving experience and reduce environmental impact. The Lexus Project underscores Lexus's commitment to innovation, aiming to redefine luxury in the 21st century through cutting-edge technology and sustainable practices.
