👉 Leads engineering is a critical phase in product development where the focus shifts from conceptual design to creating a functional prototype that can be tested and refined. It involves identifying and prioritizing key features, technologies, and components that will bring the product to market. Engineers in this role collaborate closely with cross-functional teams, including product managers, designers, and marketers, to ensure the technical feasibility and alignment with business goals. They conduct feasibility studies, develop detailed design specifications, and often work on prototyping and iterative testing to validate assumptions and gather user feedback. The ultimate aim is to produce a robust, market-ready product that meets customer needs and stands out in the competitive landscape.