👉 Keyword engineering is a strategic process in digital marketing that involves identifying and optimizing specific terms, phrases, or keywords that potential customers are likely to use when searching for products or services online. This process goes beyond simply including popular search terms; it involves understanding the nuances of search intent, competitor keywords, and long-tail phrases to create a targeted and effective keyword strategy. By aligning content with these keywords, businesses can improve their visibility in search engine results, attract more relevant traffic, and ultimately drive higher conversion rates. Keyword engineering also includes refining and updating keywords over time to adapt to changing search behaviors and algorithm updates.
