👉 Jokes engineering is the systematic and creative process of crafting humorous content, particularly jokes, by applying principles from cognitive psychology, linguistics, and comedic theory. It involves understanding the structure of humor, such as setup-punchline dynamics, and manipulating language to create unexpected twists or incongruities that elicit laughter. Engineers might analyze common joke archetypes, like the "setup-punchline" format or the "incongruity theory," where humor arises from the clash of expectations, and refine these elements to maximize comedic impact. This process often includes testing different wordplays, timing, and delivery to optimize the joke's effectiveness, making it a blend of art and science aimed at delivering laughter through intentional, structured humor.
