👉 Investor research is the process by which investors gather, analyze, and interpret information about potential investment opportunities to make informed decisions. This involves reviewing financial statements, market trends, competitive landscapes, management teams, and industry dynamics. Investors assess key metrics such as revenue growth, profitability, cash flow, and valuation multiples to evaluate a company's financial health and future prospects. They also consider qualitative factors like leadership quality, market position, and strategic direction. By synthesizing this data, investors aim to identify undervalued companies, understand risks, and align their investment strategies with their financial goals and risk tolerance.