👉 The Impression Fluid is a concept in design and communication that refers to the overall impression or feeling a piece of visual content, such as an advertisement or website, leaves on the viewer. It encompasses the emotional and sensory responses evoked by the design elements like color, typography, imagery, and layout. A well-crafted Impression Fluid aligns these elements to create a cohesive and engaging experience that resonates with the target audience, fostering a positive and lasting connection. This fluidity ensures that the message not only communicates effectively but also leaves a memorable and favorable impression, influencing the viewer's perception and behavior.
