👉 Impression engineering is a strategic approach to shaping and managing the perceptions and attitudes of individuals, groups, or organizations to influence their behavior and decision-making. It involves carefully crafting and controlling the messages, experiences, and interactions that people encounter to create a desired impression. This can be achieved through various channels, including public relations, marketing, personal branding, and even subtle environmental cues. By aligning these elements to reflect a positive image, impression engineering aims to foster trust, credibility, and favorability, ultimately driving desired outcomes such as increased customer loyalty, improved employee morale, or enhanced public support.
