👉 Href engineering refers to the strategic manipulation of hyperlinks within web content to enhance user experience, improve search engine optimization (SEO), and guide navigation. It involves creating meaningful, relevant, and contextually appropriate links that help users find information more easily, while also signaling to search engines the structure and relevance of a webpage. Effective href engineering includes using descriptive anchor text that accurately reflects the content of the linked page, avoiding duplicate or redundant links, and ensuring links are accessible and functional across different devices and browsers. By optimizing hrefs, web developers can improve site navigation, increase user engagement, and boost search engine rankings.