👉 How brands can use swearing: Well, imagine a brand decides to sprinkle some rebellious flair into their messaging by dropping a few swanky (or not-so-savory) expletives. It's like they're trying to break free from the shackles of polite conversation and take a cheeky, edgy dip in the branding sea. They're aiming for authenticity, like a rebellious teenager in a high-end ad campaign.
Edgy example sentence: "Our new line of premium coffee beans is so potent, it could wake you up with a sneeze—unless you've got your trusty 'dude' on standby to keep the caffeine from turning you into a 'buzzed' zombie."