👉 Horizontal engineering, also known as lateral engineering or horizontal integration, refers to the process of combining two or more companies that operate in different industries or markets but share similar core competencies, technologies, or business models. This strategy aims to create synergies by leveraging existing strengths and resources across different sectors, often to enhance efficiency, reduce costs, or enter new markets without the extensive development time required for vertical engineering. Horizontal integration can be achieved through mergers, acquisitions, or partnerships, allowing companies to expand their reach and capabilities while maintaining a focus on their core competencies.
