👉 Headline engineering refers to the strategic and often manipulative techniques used in crafting headlines to maximize their appeal, engagement, and click-through rates on digital platforms. These techniques involve the careful selection of words, the use of emotional triggers, and the creation of a sense of urgency or curiosity to entice readers. Headline engineers might employ superlatives, questions, or promises of exclusive content to make headlines more compelling. However, while effective in boosting traffic, this practice can sometimes cross ethical lines if it prioritizes sensationalism over accuracy or misleading information.