👉 Hampton Research, based at the University of Southampton in the UK, is renowned for its pioneering work in the field of social media analytics and digital marketing. Founded by researchers from the School of Computing and Information Science, the lab focuses on developing innovative tools and methodologies to understand and analyze online behaviors, particularly through social media platforms. Their research often involves large-scale data analysis, machine learning, and network science to uncover insights into user interactions, sentiment analysis, and the spread of information. Notable projects include the development of the Social Media Analytics Toolkit (SMAT) and contributions to understanding phenomena like viral content and online influence. Hampton Research's work has significant implications for businesses, policymakers, and academics, offering actionable insights into digital communication and consumer behavior.
