👉 Gossip engineering is a strategic communication technique that leverages the natural human tendency to share and spread information about others within social networks. By intentionally spreading or amplifying specific messages—often positive ones—about individuals or groups, organizations can influence perceptions, build alliances, and shape organizational culture. This approach capitalizes on the interconnectedness of social networks to create a ripple effect, where the initial message gains traction through retellings and endorsements from various nodes within the network. Effective gossip engineering requires understanding the social dynamics, identifying key influencers, and crafting messages that resonate with the target audience, ultimately aiming to foster a favorable environment or achieve specific organizational goals.
