👉 Goods research is a systematic process used to gather, analyze, and interpret information about products or services to understand market dynamics, consumer preferences, and competitive landscapes. It involves identifying target markets, assessing customer needs and behaviors, evaluating product features and performance, and analyzing competitors' offerings. This research can encompass various methods such as surveys, focus groups, market analysis, and data mining to provide actionable insights that inform strategic decisions, product development, pricing strategies, and marketing tactics, ultimately aiming to enhance competitiveness and drive business growth.
