👉 Gentle research, also known as soft or qualitative research, is an approach that focuses on understanding human experiences, perceptions, and behaviors through non-intrusive, empathetic methods. Unlike quantitative research, which relies on numerical data and statistical analysis, gentle research emphasizes building rapport, observing participants in natural settings, and collecting detailed, narrative data. Techniques such as interviews, focus groups, observations, and reflective journals are used to gather rich, contextual insights that can reveal the nuances of human behavior and attitudes. This approach is particularly valuable for exploring complex social issues, developing user-centered designs, or gaining deep insights into personal experiences, all while maintaining a respectful and supportive relationship with participants.