👉 Fonts engineering is the specialized process of designing, developing, and refining typefaces to achieve specific aesthetic, functional, and technical goals. It involves a deep understanding of typography, visual design, and the underlying principles of human perception and readability. Engineers consider factors such as legibility, consistency, scalability, and emotional impact when crafting fonts. This includes experimenting with letterforms, spacing, kerning, and stroke weights to create unique styles that can be used across various mediums, from digital interfaces to print materials. The goal is to produce typefaces that not only look visually appealing but also enhance the communication of text, ensuring they perform well in their intended contexts while maintaining a cohesive brand identity.
