👉 Feelings engineering refers to the deliberate manipulation of emotions through various techniques and technologies designed to influence human behavior, mood, or decision-making. This concept leverages insights from psychology, neuroscience, and data science to create tools, products, or environments that can evoke specific emotional responses. For instance, in marketing, feelings engineering might involve crafting advertisements that resonate deeply with target audiences to elicit positive emotions like joy or excitement, thereby increasing brand affinity and purchase intent. In therapeutic settings, it could involve using biofeedback or virtual reality to help individuals manage anxiety or trauma by guiding them through controlled emotional experiences. The goal is to harness the power of emotions to achieve desired outcomes, whether in business, healthcare, or personal development, by understanding and strategically influencing the emotional landscape of individuals and groups.
