👉 Feat engineering is a critical process in machine learning and data science that involves selecting, transforming, and combining relevant features from raw data to improve the performance of predictive models. This process aims to enhance model accuracy and efficiency by focusing on the most informative attributes that contribute significantly to the prediction task, while discarding or reducing noise and redundancy. Techniques include feature selection, which identifies a subset of the most relevant features; feature extraction, which creates new features from existing ones through methods like PCA (Principal Component Analysis) or autoencoders; and feature engineering, which involves creating new features based on domain knowledge or data manipulation. By optimizing these features, featurization helps models generalize better to unseen data and reduces computational complexity.