👉 The term "fashion:infection" is a provocative and often controversial concept that metaphorically describes how certain styles, trends, or fashions can spread rapidly and uniformly across society, sometimes to the point of overwhelming or overwhelmingly dominating the cultural landscape. This phenomenon can be likened to an infectious disease, where a new look or trend "spreads" through social circles, media, and eventually the broader population, often driven by factors like celebrity influence, social media, and peer pressure. While it can bring about creativity and self-expression, it can also lead to homogenization, where individuality is sacrificed for conformity, and certain styles become so ubiquitous that they lose their unique appeal or meaning. The term highlights the dual nature of fashion as both a form of personal and cultural identity and a powerful, sometimes coercive force in shaping how people present themselves.
