👉 Fashion computing, also known as fashion tech or digital fashion, is an interdisciplinary field that integrates technology with the fashion industry to create innovative solutions and experiences. It encompasses a wide range of applications, from virtual try-ons and augmented reality (AR) to 3D modeling, artificial intelligence (AI), and blockchain. These technologies enable designers to visualize and create garments virtually, streamline production processes, enhance customer engagement through immersive experiences, and improve supply chain transparency. For instance, AR allows customers to see how clothes would look on them without physically trying them on, while AI can predict fashion trends and personalize recommendations. Blockchain technology ensures authenticity and traceability of fashion items, combating counterfeiting. Overall, fashion computing is revolutionizing the industry by merging creativity with cutting-edge technology to redefine how fashion is designed, produced, and consumed.
