👉 Experience engineering is an approach to software development that focuses on optimizing the interaction between users and technology by designing systems that are intuitive, efficient, and satisfying to use. It involves understanding user needs, behaviors, and contexts through research and analysis, and then iteratively refining the software to enhance usability, performance, and overall user experience. This process integrates human factors engineering principles, ensuring that the technology aligns with how people naturally interact with it, rather than forcing users to adapt to rigid interfaces. Experience engineering emphasizes continuous feedback loops, where user insights and performance data are used to make ongoing improvements, resulting in products that not only meet but exceed user expectations and foster long-term engagement and satisfaction.