👉 Expedia's research typically involves gathering and analyzing data to better understand traveler preferences, behaviors, and market trends, which helps them optimize their services and offerings. This can include studying customer demographics, travel patterns, booking habits, and feedback on past experiences. Expedia may also conduct surveys, focus groups, and A/B testing to refine their website user interface, pricing strategies, and marketing campaigns. By leveraging this research, Expedia aims to enhance customer satisfaction, increase conversion rates, and ultimately drive more bookings and revenue.
