👉 Engagement computing refers to the application of computational techniques and technologies to enhance and measure user engagement in digital environments, such as websites, mobile apps, and social media platforms. It involves the use of data analytics, machine learning, and other computational methods to understand user behavior, preferences, and interactions in real-time. By analyzing this data, engagement computing helps businesses and organizations optimize user experiences, personalize content, and improve overall user satisfaction. This approach not only fosters deeper connections between users and digital platforms but also drives better business outcomes through increased user retention, higher conversion rates, and more effective marketing strategies.
