👉 Encoding research in linguistics and cognitive science focuses on how information is transformed from its original form into a mental representation that can be stored and retrieved later. This process involves understanding how different stimuli, such as sounds, images, or concepts, are converted into neural signals that the brain can interpret. Researchers study various encoding strategies, including semantic (meaning-based), acoustic (sound-based), and visual (image-based) encoding, to determine which methods are most effective for memory retention and recall. Techniques like dual-coding theory, which suggests that combining verbal and visual information enhances encoding, and the levels-of-processing framework, which distinguishes between shallow and deep processing of information, are key areas explored to optimize how we encode and remember data.
