👉 Employer research involves systematically gathering and analyzing information about potential or current employers to inform job seekers' decisions. This process typically includes evaluating company culture, compensation packages, work-life balance, career advancement opportunities, and industry reputation. Employers often conduct surveys, review employee reviews on platforms like Glassdoor, and assess their online presence to understand what attracts and retains talent. By leveraging this research, job seekers can make more informed choices about which employers align with their values, career goals, and personal preferences, ultimately leading to better job matches and higher satisfaction in the workplace.
