👉 Email engineering is the strategic and technical process of designing, creating, and managing email systems to optimize communication efficiency, security, and user experience. It involves crafting effective email campaigns by understanding audience behavior, segmenting lists for targeted messaging, and tailoring content to specific needs. Engineers also focus on technical aspects like server configurations, security protocols (e.g., SPF, DKIM, DMARC), and content delivery to ensure emails reach recipients reliably. Additionally, they monitor metrics such as open rates, click-throughs, and bounce rates to refine strategies, reduce spam complaints, and enhance deliverability. By balancing creativity with technical precision, email engineering aims to maximize engagement while maintaining compliance and system integrity.
