👉 Engineering effects, often referred to as "effects" in media production, involves the use of various technologies and techniques to enhance or alter the visual, auditory, or narrative elements of a production. These effects can range from simple post-production enhancements like color grading and visual compositing to more complex in-camera techniques such as practical lighting, motion graphics, and special effects. The goal is to enrich the storytelling experience, create a more immersive environment, or achieve a specific artistic vision. By manipulating elements like lighting, sound, and visual effects, engineers can transform raw footage into a polished final product that captivates and engages the audience.