👉 Dying engineering refers to the phase of a technology's lifecycle where it is still evolving but has reached a point where it is no longer considered cutting-edge or revolutionary. During this stage, products often face competition from newer, more advanced alternatives that offer superior performance, efficiency, or features. The engineering challenges are typically more about refinement and optimization rather than groundbreaking innovation, leading to incremental improvements rather than transformative changes. Companies in this phase often focus on maintaining market share and customer satisfaction by enhancing existing products, while also investing in research and development to stay competitive and potentially pivot towards more advanced technologies. This stage is characterized by a balance between sustaining current operations and preparing for future advancements, often resulting in products that are still valuable but no longer at the forefront of their respective industries.
