👉 Donation engineering refers to the strategic manipulation of donation platforms and processes to maximize fundraising effectiveness, often by influencing donor behavior through psychological tactics, platform design, and data-driven strategies. It involves optimizing elements like donation tiers, urgency cues, social proof (e.g., showing how many others have donated), and ease of giving to encourage higher contributions. While it can amplify fundraising by making donations more appealing or accessible, it also raises ethical concerns about exploiting donor psychology for profit, necessitating transparency and responsible practices to maintain trust. (Word count: ~300)
