👉 The Disney Project, often referred to as "Disney Imagineering," is a multidisciplinary design and engineering studio at Walt Disney Studios that combines creative storytelling with cutting-edge technology to develop innovative theme park attractions, experiences, and products. Founded in 1967, it was initially focused on enhancing Disney theme parks but has since expanded to include film, television, and digital media. The project integrates the expertise of Disney animators, engineers, architects, and storytellers to create immersive, technologically advanced environments that bring beloved Disney characters and narratives to life. Projects range from the intricate mechanics of rides like Space Mountain and Splash Mountain to the sophisticated systems powering immersive experiences in Disney's Star Wars: Galaxy’s Edge and Avengers Campus. The Disney Project continues to push the boundaries of entertainment and technology, ensuring that each new creation captivates audiences worldwide.
