👉 Discount engineering is a software development practice where companies strategically apply pricing reductions to specific products, features, or services to stimulate demand, clear inventory, or gain market share. This approach involves analyzing customer data, market trends, and competitive landscapes to identify opportunities for targeted discounts. By offering discounts, businesses aim to attract price-sensitive customers, increase sales volume, and enhance customer loyalty. However, it's crucial for companies to balance discounts with profitability, ensuring that the revenue generated from increased sales outweighs the cost savings from reduced prices. Effective discount engineering requires careful planning, execution, and monitoring to maximize its impact while maintaining a healthy business model.
