👉 Discommendable is a term used in the field of marketing and advertising to describe an item or product that has met or exceeded expectations from consumers. It refers to something that is well-liked, liked, loved, or appreciated by many people. The term was first coined in the early 20th century by British advertising expert, Sir Arthur Anderson. In general, discommendable items are those that have a high level of quality and appeal, which makes them stand out from their competitors.