👉 Demand engineering is the strategic process of understanding, predicting, and influencing customer demand for a product or service to optimize business performance. It involves analyzing historical data, market trends, and customer behavior to forecast future demand accurately. By doing so, organizations can align their supply chain, production, and marketing efforts with anticipated demand, ensuring efficient resource allocation and minimizing waste. Demand engineering also includes activities like pricing strategy optimization, promotional planning, and capacity management to better meet customer needs while maximizing profitability. Ultimately, it bridges the gap between business strategy and operational execution, enabling companies to respond proactively to market changes and maintain a competitive edge.
