👉 Decision research is an interdisciplinary field that studies how individuals and groups make choices under various conditions, aiming to understand the cognitive, emotional, and social processes involved in decision-making. It combines insights from psychology, economics, sociology, and neuroscience to analyze factors such as preferences, biases, risk perception, and information processing that influence decisions. Researchers use experimental designs, surveys, and observational studies to gather data on decision-making behaviors, often testing hypotheses about how different variables (like incentives, context, or social norms) affect choices. The goal is to develop models and theories that can predict and explain decision outcomes, ultimately informing strategies in fields like business, policy-making, and public health to improve decision quality and effectiveness.
