👉 Dealer research is a critical process in the real estate industry where agents gather and analyze detailed information about potential buyers, known as dealers, to better understand their preferences, financial situations, and motivations. This involves reviewing public records, financial statements, credit reports, and sometimes conducting interviews or surveys to assess dealers' needs and priorities. By doing so, agents can tailor their sales strategies, identify the right times to make offers, and negotiate more effectively, ultimately increasing their chances of closing deals successfully. Effective dealer research helps agents build stronger relationships with potential buyers by demonstrating a deep understanding of their clients' unique circumstances and goals.
