👉 Customer computing refers to the process by which customers generate value through their interactions with a company's products or services, often involving data collection, analysis, and application. This includes activities such as using software applications, providing feedback, making purchases, engaging in customer support, and participating in surveys or loyalty programs. By leveraging these interactions, companies can gain insights into customer preferences and behaviors, enabling them to tailor their offerings, improve user experiences, and ultimately drive business growth. Customer computing is a critical component of modern business strategies, as it bridges the gap between customer needs and company capabilities, fostering a more personalized and efficient relationship.
