👉 Cultural engineering refers to the deliberate shaping and transformation of cultural norms, values, and practices to achieve specific societal goals or outcomes. It involves the strategic use of various tools and mechanisms, such as education, media, policy-making, and social movements, to influence collective behavior and societal structures. By intentionally designing and implementing cultural interventions, societies can foster desired changes in attitudes, behaviors, and institutions, ultimately aiming to address social issues, promote equity, or advance collective well-being. This process is not merely about imposing new cultural norms but also about critically examining and reshaping existing ones to align with evolving needs and values.