👉 Crowd engineering refers to the strategic use of online communities and platforms to influence public opinion, behavior, or trends in a desired direction. It involves engaging and mobilizing large groups of people—often referred to as "crowds"—through social media, forums, and other digital channels to promote specific ideas, products, or causes. By leveraging the collective power and influence of these communities, crowd engineers can amplify messages, create viral content, and drive social change. This approach often relies on incentives, such as rewards or recognition, to motivate participation and foster a sense of community and shared purpose among the crowd.