👉 The CRM (Customer Relationship Management) project involves the strategic implementation of a software solution designed to manage and analyze customer interactions and data throughout the customer lifecycle. This includes sales, marketing, and service activities, aiming to improve customer satisfaction, streamline processes, and enhance business efficiency. The project typically includes defining clear objectives, selecting and configuring CRM software, integrating it with existing systems, training staff, and continuously monitoring and optimizing performance to ensure it meets business goals and adapts to evolving customer needs.
