👉 Correspondence engineering is a method used in market research and product development where direct communication between customers and researchers (or sales representatives) is facilitated to gather detailed, qualitative data about consumer preferences, needs, and behaviors. This approach involves structured interviews or surveys where respondents are asked to describe their experiences, opinions, and expectations in relation to a product or service. The data collected is then analyzed to identify patterns, trends, and relationships, providing valuable insights that help businesses understand their target market better and make informed decisions about product design, marketing strategies, and customer service improvements. Unlike quantitative methods that rely on numerical data, correspondence engineering captures the nuances and context of human experiences, making it a powerful tool for uncovering deeper customer insights.
