👉 Cookie engineering is a sophisticated technique used in web development to enhance user experience and gather valuable data about user behavior. It involves setting small, non-intrusive files (cookies) on a user's device to store information such as preferences, login status, and browsing history. Advanced cookie engineering goes beyond basic tracking by implementing strategies like session management, where cookies are used to maintain user sessions across multiple pages without requiring repeated logins. It also includes setting expiration dates and using various cookie attributes to control how data is handled, such as first-party vs. third-party cookies, and whether cookies should be stored in memory or persistently. This approach allows developers to personalize content, improve site performance, and analyze user interactions while ensuring compliance with privacy regulations like GDPR and CCPA.