👉 Conversion research focuses on understanding and facilitating the transformation of individuals or entities from one state to another, whether that involves changing careers, educational paths, social roles, or even digital identities. This field explores the psychological, social, and economic factors that influence such transitions, aiming to identify effective strategies and interventions. Researchers use methods like surveys, interviews, and longitudinal studies to gather data on motivations, barriers, and outcomes associated with conversions. The goal is to develop evidence-based practices that support individuals in making informed decisions and navigating the challenges of change, ultimately enhancing personal growth and societal well-being.
